How many times have you reached for a familiar product on the shelf, only to pause for a moment because it looks different? New packaging almost always brings the same dilemma, has only the packaging changed or what's inside?
The new look brings a change that you will notice, but not one that you will taste.

Fine Food products have been given a more modern and fresh look, while retaining the recognizable colors that customers already use to distinguish their favorite products. The redesign thus brought a refresh to the existing visual identity, without moving away from what the products are already known for.

The campaign "We changed clothes. We didn't change the quality." The message simply and clearly says what's new, but more importantly, what's stayed the same.
Super vekna, Tamna vekna and Bio mix hljeb will be available in new packaging from August 24, but inside the new packages, customers will be greeted by the same products they trust.

"We wanted to refresh the look of our products, but not change what makes customers choose them. That's why we approached the redesign as an evolution, not a complete change. The new packaging is more modern, but the recipes, taste and quality have remained the same. This is exactly what the campaign message "We've changed. We haven't changed the quality" came from," said Elma Sulejmanović, Fine Food's marketing manager.

From August 24, pay attention to the shelves. The packaging may not look like the one you're used to, but the most important thing remains well known.